Demand Creation Report

When this age-old question is posed, most people respond in an off-the-cuff fashion... "Pretty good", or "not bad", or "don't ask". We usually don't expect too much depth or analysis in response. But businesses do have a deeper concern that rises above generalities and familiarities.

You may be asking, "How are we really doing? We know what we shipped today, but what really concerns us: what is my professional sales force doing about next month, next quarter, next year? Are we planting the seeds that will be our future production? Are we benchmarking our progress? What really is our future?" New opportunities are the engine of future business. The process of demand creation - from the initial contact, to sampling, engineering approval and purchasing - can be a long and complex process. Fortunately, your sales representative has many tools; EDI, e-mail, cell phones and web-conferencing for communications. But is there any way all this information and tracking data can be accessed easily and securely by you - on your schedule - 24/7 at one point of contact?

Now there is! With our exclusive DCR (Demand Creation Report), a web-based new business opportunity report that is updated upon contact in the field and available to you in real time from a secure portal on the MacInnis Company website. With over 25 years of experience working with engineering design and purchasing in New England and metro New York, we were able to design a reporting system that puts your future business opportunities at your fingertips.

If you would like to see how this unique business development package can work for you, please e-mail Kathy Cookson at for a password and a trial run.

© 2017 The MacInnis Company
All rights reserved

375 Vanderbilt Avenue
Norwood, MA 02062
Phone: 800-544-1014 or 781-762-8090
Fax: 781-762-5059

John Hutson, President
233 Rock Rd. #364
Glen Rock, NJ 07452
800-544-1014 Fax: 781-762-5059